With a primary focus on women who are new to exercise and older adults, Every Woman Fitness was created to help improve the fitness and health of an underserved demographic. Founder Thomas Ryan underwent three heart surgeries and wanted to create a business that would help prevent these health issues in others. After seeing the health trends, he decided on founding a gym focussed on women.
The gym’s personal trainers are all also women. Their website lists six personal trainers one can choose from. Check out their website for info about them.
What is your business called and what does it do?
Our name is Every Woman Fitness. We are a health and fitness facility just for women. Women of all ages, all fitness levels, any Woman.
What made you want to do this work?
I had 3 heart surgeries and wanted to do what I could to ensure that no one else had to go through what I endured. If you ask me “why a woman’s gym?”….statistics show that 40% of women over the age of 40 die of cardiovascular disease. 90% of those diseases are preventable through exercise. Therefore, it became an easy decision.
What problem does this solve?
Women have been under serviced in the health and fitness industry for years. We wanted to provide a comfortable, encouraging place where our members can get coached and have success while having some fun doing it!
Who are your clientele/demographics?
We serve women of any age, shape, fitness level, background etc. We specialize in women who are new to exercise, older adults, and anyone who wants to lose, tone or firm up. Basically, we are for those who don’t want to go to the BIG gyms (which is 65% of women)
How does your business make money? How does it work?
We are membership based. Our members have a good time getting results and they tell their friends. Word of mouth is our biggest form of advertising. We have a variety of membership options.
Where in Toronto can we find your profession?
We are located at 79 Gerrard St West at the corner of Bay and Gerrard, Toronto ON M5G 2A7
What is the best question a prospective customer could ask a member of your profession when comparing services?
Does it work? Is it the best available? Is it the best for my future?
The best question they can ask is “what service do you offer that no other gym offers. The answer would be free coaching along with our staff getting to know each and every client individually which makes a very big difference with their results. Does this work? ABSOLUTELY! We provide the best service we can possibly provide utilizing well-trained staff in different areas including human interactions and even sometimes we feel the need to provide a shoulder-to-cry on so to speak. As far as being the best for one’s future yes, absolutely!
What is the best part about what you do? What is the worst part?
Helping people feel good and feel good about themselves is the best part. For example, we have many members whom have lost weight and kept if off and feel like they have a new life! The worst part would be that the members sometimes use our facility to let off steam. You can tell someone is having a bad day, but when they leave they are always in a great mood upon leaving!
What is your favourite joke about your own profession?
When advising clients to try to stay away from unhealthy snacks knowing deep down they just taste so darn good!
PAY IT FORWARD: What is another Toronto business that you love?
Omazzii Printing, 655 Bay Street Unit 14, Toronto, ON M5G 2K4