2. WHAT PERSONAL INFORMATION WE COLLECT
Personal information is information that identifies you or could be combined by us, our service providers, and/or affiliates with other information to identify you (“Personal Information”). The Personal Information we collect will depend on the service you request and may include your full name; contact information, such as your address, telephone number, or e-mail address; your age, income, and other similar information associated with you; data on the pages or services you access, your location, mobile network information, device type, standard web log data, and Internet protocol address; and any other Personal Information that you choose to submit to us. We also track and collect information about your use of the Website, including activities you undertake on the Website.
We collect Personal Information from you when you visit our Website, submit an event, enter a contest or promotion, communicate with us using our forms to make a request or ask a question, submit a review, take a survey, or otherwise submit Personal Information to us through your communication or activity on the Website.
We may obtain information about you from other sources, including credit bureaus, identity verification services, third-party websites, or our payment processors, and combine that with Personal Information we collect on our Website.
To protect you from fraud and misuse of your Personal Information, we may also collect Personal Information about your use and interaction with our Website.
3. HOW COMPANY COLLECTS INFORMATION THROUGH TECHNOLOGICAL MEANS
When you use our Website, we may collect Personal Information that is automatically sent to us by the Website or your web browser. This information may include your domain name and your numerical IP address. We may also collect other information, such as the type of browser or device you use, which pages you view, and the files you request.
We may use “cookies” and/or other similar technologies on our Website to enhance functionality. These devices may track information which includes but is not limited to (i) IP address, (ii) the type of web browser and operating system used, and (iii) the pages of the Website visited. If you wish to disable cookies, refer to your browser help menu to learn how. If you disable cookies, you may be unable to access some features on our Website. We may use these technologies to recognize you as a user; customize the services of our Website, content, advertising, marketing, and targeting; measure promotional effectiveness; mitigate risk and prevent fraud; and promote trust and safety across our Website.
4. HOW COMPANY USES AND DISCLOSES PERSONAL INFORMATION
4.1 Our Use
Our primary purpose in collecting Personal Information is to provide you with a secure, smooth, efficient, and customized user experience. We may use your Personal Information to:
- ▪ Provide you with the services of the Website;
- ▪ Prevent loss or fraud;
- ▪ Process event submissions and send you notices about them;
- ▪ Customize, measure, and improve the Website;
- ▪ Resolve disputes;
- ▪ Prevent potentially prohibited or illegal activities and enforce our Terms and Conditions of Use;
- ▪ Deliver targeted marketing, service update notices, promotional offers, and campaign updatesbased on your communication preferences;
- ▪ Compare information for accuracy, compile it with other information for completeness, and verify it with third parties;
- ▪ Send you things in the mail, such as for a campaign or promotion you opted into; and
- ▪ For other purposes that are disclosed to you and to which you consent.(collectively, the “Uses”)
We may also use your Personal Information for other purposes that are permitted or required by law, and we may combine all the Personal Information we collect in order to understand your interests better and to analyze customer trends.
4.2 Third Parties
We may transfer Personal Information to third party service providers that assist us with the Uses. Some of our third-party affiliates may be outside of Canada. These affiliates may combine the Personal Information we provide with other information that they have collected from you. We require that our service providers and/or third-party affiliates use the same standards we use in safeguarding your Personal Information. However, if your Personal Information is used or stored outside of Canada, it will also be subject to the laws of the country in which it is used or stored.
Below is a list of third-party apps that we use, some of which may have access to your Personal Information:
▪ Google Analytics; ▪ Facebook;
▪ LinkedIn; and ▪ Mailchimp.
We may share or sell aggregated, non-personally identifiable information with or to our services providers and third-party affiliates. We may also share such information publicly, for example to show trends about the general use of the Website, any of its services, or our website.
We may disclose your Personal Information if it is necessary for us to collect a debt from you or where we have reason to believe that it is relevant to the investigation or decision to investigate a breach of the laws of Canada, a province or territory of Canada, or a foreign jurisdiction, and we are legally permitted to do so. We also may disclose your Personal Information for any other purpose permitted by law or to which you consent.
4.3 Transfer with Sale
We may transfer any information we have about you in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of our business or as part of a corporate reorganization or stock sale or other change in corporate control.
5. HOW DO WE PROTECT PERSONAL INFORMATION
The security of your Personal Information is important to us. We protect your Personal Information by maintaining physical, organization, and technological safeguards appropriate to the sensitivity of such Personal Information. Personal Information may only be accessed by persons within our organization who require such access to provide you with the services indicated above. Personal Information we collect is maintained with the source of the information at 3-89 Queen Street East, Toronto ON M5C 1S1.
Although we take precautions against possible breaches of our security systems, no company can fully eliminate the risks of unauthorized access to your Personal Information and no website is completely secure. We cannot guarantee that unauthorized access, hacking, data loss or breaches of our security systems will never occur. Accordingly, you should not transmit Personal Information to us using our Website if you consider that information to be sensitive.
We retain Personal Information that we collect only as long as necessary for the purposes for which it was collected or as required by law. We destroy Personal Information when it is no longer needed.
6. THIRD-PARTY WEBSITES AND SOCIAL NETWORK PLUG-INS
You may create links between our Website and social networking sites. If you do so, we may be able to publish updates about our products and services to your social network account through the links that you establish. You may terminate those links at any time by modifying your social network account.
If you are logged into a social networking site when visiting our page, your use of our Website may be personalized based on your social networking profile.
7. ACCESS AND RECTIFICATION
You have a right to access your Personal Information and to request a correction to it if you believe it is inaccurate. If you have submitted Personal Information and would like to have access to it, or if you would like to have it corrected or deleted, please contact us using the contact information provided below.
8. HOW TO CONTACT US