Is there a Catspiracy going on?

We have a lot of feline loving friends that come visit our site so I wanted to share this  Catspiracy theory campaign created by PetSafe, one of the world’s most trusted brands for pet owners worldwide. Not only did this spot put a smile on my face but it did make me wonder if the theory could be reality. Kidding! I think.

In the video, cats wonder if the ScoopFree Self Cleaning Litter Box is actually a poop harvesting machine. “We sh*t on fancy odour absorbing crystals and then once you’re gone, some fancy robot can sense it!” says Kiwi, a fluffy white fur ball. “That’s when their cyborg dumb butler rakes the deposit into the harvesting bot. I don’t even remember what my poo smells like anymore.”



I was curious (did I ever mention my nickname was kitten when I was little? For real!) like the cats about the theories so I had to check the site.

We know the spot is to promote the PetSafe ScoopFree Self-Cleaning Litter Box,  a hands-free and odourless way to get rid of (or as the cats may think, harvest) furball’s number two’s but the campaign is a fun watch! Definitely caught my attention!

For more info visit

Now what about those hairballs?



About Sonya Davidson 916 Articles
Covering events, openings and all the deliciousness in Toronto. Staff reporter for the Toronto International Film Festival. Follow @theculturepearl on Instagram and Twitter. Reach her at