Homegrown Business: Body Activist & founder of Ana, Roxy Earle

We spoke with Roxy Earle about her women’s health app for iOS and Android called Ana. This app helps women understand the connections between their physical and mental health, a combination not often seen with other health apps. Please enjoy our interview with Roxy to learn more!


What is your business called and what does it do?

Ana. it’s an amazing women’s health app you can find for iOS and Android.

What made you want to do this work?

I am on a mission to inspire a generation of women to live confidently and happily and this app empowers them to do just that by understanding how their minds are influenced by their hormones.

What problem did you want to solve with the business?

There were no mental wellness apps that were solely focused on women’s unique challenges and the impact their hormones have on their mental health. Ana does just that!

Who are your clientele/demographics?

All women at all ages. Ana customizes to your stage in life from fertility, to menopause to tracking your periods. It tunes into your stage of life to help you understand how your hormones are affecting you and your mindset.

How does your business make money? How does it work?

We are an entirely free platform because I believe all women deserve access to mental and physical health care. We will worry about making money at another time.

What is the best part about what you do? What is the worst part?

I get to spend my days figuring out how to inspire women to live better, knowing I have changed someone’s day to be more positive is very powerful. The worst is the weight that responsibility carries. When you know people are engaged and listening you have to be astutely aware of the consequences of your words and recommendations. I worked with leading women’s health doctors to build Ana so I know the advice is solid but it’s still a lot of responsibility to our users.

What is your favourite joke about your own profession?

I started as a professional housewife on TV so I’ve heard every joke possible about myself.

What are your social media channels?

@theanaapp & @luxuriousroxy on everything

PAY IT FORWARD: What is another Toronto business that you love?

Permission is an inclusive clothing store that sells athleisure wear and I love anyone who focuses on inclusivity for women.