Toronto’s Stewart Brown introduces the first and only fermented Greek yogurt protein powder with his Genuine Health products.
PROTEIN! PROTEIN! PROTEIN! Nowadays, the more the better right? Wrong. As I learned at the recent launch of Genuine Health’s fermented Greek yogurt proteins+ event with Joy McCarthy, even if your current protein powder touts 20, 25 or 30 grams per serving, your body may not be absorbing nearly as much. It really all boils down to the state of your gut and how effectively it can digest and absorb protein.
Genuine Health first showcased the fermented vegan proteins+ line to much acclaim in September 2014. Fermented foods have long been acknowledged for promoting healthy gut bacteria and supporting the immune system. In both the fermented proteins+ lines, the nutritional profile and bioavailability of the amino acids are increased so they are more nourishing and easier for your body to absorb.
The next generation of fermented proteins is the fermented Greek yogurt proteins+. The milk is sourced from clean, grass-fed California dairy farms and free of hormones, antibiotics and GMO’s. “Genuine Health chooses all of our ingredients based on quality – flavour, texture, amino acid profile, efficacy, cleanliness and safety,” says Kimberley Snyder, Senior Category Brand Manager.
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The processing of their Greek yogurt is also something to take note of. Conventional Greek yogurt produces an acid whey waste product that is considered a contaminant to water if it were dumped into the water system (though it’s illegal). Genuine Health’s process does not produce acid whey; instead it generates permeate (mostly lactose, protein and fat) which can be reused for other foods. So you can feel good physically and socially.
Whether you prefer a dairy based protein or plant-sourced, Genuine Health has something for everyone. Snyder puts it best, “We believe in a variety of protein sources for the benefits of protein cycling, where rotating between a variety of proteins (and amino acid profiles) means that the body best utilizes them. Regardless of people’s protein supplement preference, fermented Greek yogurt proteins+ is a natural, complementary product to our fermented vegan proteins+, with BOTH protein powders formulated and fermented to remove barriers to digestion, strengthen gut and digestive health, and for maximum absorption.”
For more information visit genuinehealth.com. Try their whole line of fermented Greek yogurt proteins+ line including bars! Also as promised, here is the recipe for the oh-so-delicious Almond Mini Muffins.
Ingredients
2 scoops (1 serving) fermented Greek yogurt proteins+ vanilla
4 eggs
¼ cup raw honey
¾ cup almond flour
½ tsp baking powder
Topped with slivered almonds
Optional coconut ‘buttercream icing’:
2 scoops (1 serving) fermented Greek yogurt proteins+ vanilla
1 can/400 ml coconut cream
½ cup shredded coconut
4 tbsp raw honey
2 tbsp ground chia
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