WeddingGirl, Mary Bratko Launches (Industry-Disrupting) Beauty App

Instead of getting all gussied up to get your hair done, or go to the salon, why not simply bring these beauty professionals into your home or hotel room with PrettyBird?

PrettyBird mobile beauty app

And instead of fighting traffic and hunting for parking, and still waiting around if they’re busy, now you can schedule a team of beauty pros to come meet you, on your schedule, fresh from your post-workout shower. Sounds expensive right? Not with the new PrettyBird, on-demand mobile beauty app.

PrettyBird is actually two apps – one for hair stylists and make-up artists, and one for clients who are usually sophisticated women looking to get gorgeous on-the-go, and that includes busy moms with big jobs.

PrettyBird is Canada’s first on-demand mobile beauty app that allows women to skip the salon by sending skilled beauty artists right to their door, at home, at work, or to their hotel rooms.

uber for beauty “So, it’s like UBER for beauty?” I ask, and Mary Bratko the co-founder and creator of PrettyBird smiles politely; she gets that question at every presentation, even though she doesn’t say it herself. She probably finds it slightly diminutive because it implies PrettyBird was somehow enabled by, or is derivative of UBER’s successful industry disrupting innovations. But the explanation fits, and I believe the comparison crystallizes the essence of how the mobile app works and this lets users visualize a use-case scenario more easily.

“In a world where everything arrives at our door, why are women still trekking to salons and department store beauty counters to get their hair and makeup done?” Mary Bratko asks.

Wedding Girl ca, Mary Bratko

Mary Bratko could have done anything in life. At age 33 she gave up her budding career in medicine and neurosciences to become a well known Canadian blogger, WeddingGirl ca

“Working long hours in health care will kill you.” Mary laughs, “I wasn’t happy, and I really wanted to be.”

WeddingGirl soon became one of Canada’s most high profile wedding planning blogs, and the site is a powerful marketing tool for Bratko who has since planned hundreds of beautiful weddings across southern Ontario.  In the last few years she has branched out into floral design, and industry marketing strategy, and then one day she hit upon the idea for PrettyBird while on the road teaching blogging workshops.

phone in hand - should be closer“My workshop was being held in a hotel conference room in Boston.” Mary recalls, “It was a Sunday morning and I needed to make arrangements to get my hair and makeup done.” Bratko left her hotel in one taxi to get to the hair salon, hopped into another taxi to get to the makeup studio, and then into a third taxi to get back to her workshop. “It was completely insane! Why couldn’t someone just come to me?”

And the idea for PrettyBird app was born.

Another six months would pass before Bratko would pitch the concept to her now co-founder, Mark Wilson, and then a year would go by while the two worked with an offshore development team to bring the PrettyBird app to life.

“Canada hasn’t seen anything like this before. It’s so wildly popular in the U.S. – but we’re first to market in Canada.” Wilson explains.

Mobile Beauty Neutralizes Wedding Day Neurosis

“When I first began planning weddings, every person in the bridal party would travel to a salon on the morning of the event for beauty services.” Mary explains, but then over time brides began to demand mobile beauty services be present on location at their hotel room or prep space. Now, mobile beauty is the new normal on wedding days.”

Bratko is spreading a campaign she’s calling, #BeautyWorthy.

“Women shouldn’t just feel beauty-worthy on their wedding day! What about on their birthday? anniversary? for an important interview or an evening gala? Why not polish off an amazing Halloween costume with spectacular special-effects makeup? or have perfectly curled tresses for your cousin’s baby shower?”

PrettyBird app on phone in hand, on-demand beauty supportPrettyBird App is a social enterprise through which Bratko and Wilson have plans to activate Canada’s largest group of under-utilized female entrepreneurs: freelance Beauty Pros.

“These artists are obviously so good at what they do with their own and other people’s hair and makeup; so why are they tending bar to pay their bills?”

PrettyBird is built upon a people-fueled approach to brand-marketing. “We’re hoping real-world users will promote the concept themselves to collectively drive an app that forever changes the Canadian beauty industry.’

To join the PrettyBird network, hop over to the App Store on Android or iPhone and download PrettyBird and sign up as a client.

If you or someone you know is a Hair Stylist or Makeup Artist with a mobile beauty kit anywhere in Canada, download PrettyBird Artist to apply.

Check out the PrettyBird app on their website.

 

 

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