Choosing Between Joining a Toronto Digital Marketing Team & Being a Freelancer

These days, with the number of Toronto businesses going online and folks working from home, there appears to be a growing gap in those who head to the office to join a team, and those who choose to remain in their personal office and work alone.

Times are a changing, and professionals in Toronto are increasingly finding themselves at a crossroads: should they join a digital marketing agency, or venture out as a freelancer? Both career paths have their unique advantages and challenges – and that’s why we’ve created this blog. Here are a few aspects to shed light the decision-making process, offering up key considerations for each option.

Photo by Maarten van den Heuvel on Unsplash

Benefits of Joining a Toronto Digital Marketing Agency

Structured Environment

First, team collaboration is a strong draw. Working in a Toronto digital marketing agency allows you to be part of a team of professionals with diverse expertise. This collaborative environment can lead to innovative ideas and comprehensive solutions for clients. It also opens up learning opportunities, as agencies often provide ongoing training and professional development. You can learn from seasoned colleagues, attend workshops, and stay updated with industry trends.

Stability & Predictability

In this economy, who doesn’t love a steady income? Agencies offer a stable paycheck, which can be reassuring, especially if you’re starting out or have financial obligations. And, well, they also offer benefits, such as health insurance, retirement plans, and paid time off, which are usually not available to freelancers.

Access to Resources

If you’re just starting out, you’ll notice that tools and software are a key requirement for success, and most Toronto digital marketing agencies typically invest in high-quality tools and software for analytics, project management, and content creation. Having access to these resources can enhance your efficiency and skillset – along with integrated support systems. With administrative support and established processes in place, you can focus more on your core tasks rather than getting bogged down by logistics.

Portfolio Building

Looking for diverse projects? Agencies work with a variety of clients across different industries, helping you gain experience quickly and efficiently. This exposure can help you build a diverse portfolio, showcasing your ability to adapt and succeed in multiple contexts.

Challenges of Joining a Toronto Digital Marketing Agency

Less Flexibility

While there are plenty of perks to working with a Toronto agency, there’s also a fixed schedule. Yep, working in an agency usually requires adhering to a fixed schedule and office hours, which can limit your personal freedom. It also adds location constraints; depending on the agency’s policies, you may need to commute or relocate, which can be inconvenient.

Limited Autonomy

When everyone moves as one unit, that also means creative restrictions. While collaboration is beneficial, it also means you may have less creative control and need to conform to the agency’s style and processes, along with a limited opinion of client selection. Unfortunately, at an agency, you’ll have little to no say in the types of clients you work with, which can sometimes lead to less satisfying projects.

Benefits of Being a Freelancer

Flexibility & Independence

Let’s start out with the obvious: an open-ended work schedule. As a freelancer, you have the freedom to set your own hours and work from anywhere, allowing for a better work-life balance. Did we mention that you’ll also have full control over project choice? You can choose the clients and projects that align with your interests and expertise, leading to more fulfilling work.

Potential for Higher Earnings

Since you’re in the driver’s seat, you’ll be in charge of rate setting. Freelancers have the ability to set their own rates and potentially earn more per project than they might at an agency, especially with a strong portfolio and client base. You can also diversify your income by working on multiple projects simultaneously or offering various services.

Creative Freedom

Here’s a golden reason to be a freelancer: complete and total creative control over their projects, from strategy to execution. If you’re any kind of artist and are passionate about your craft, this autonomy can be highly rewarding.

Challenges of Being a Freelancer

Inconsistent Income

Unfortunately, with flexibility comes variable earnings; freelancing often means dealing with periods of feast and famine. Income can be unpredictable, especially when starting out. And, without an agency at your back, freelancers must handle their own health insurance, retirement planning, and taxes, which can be both complex and costly.

Administrative Burden

If you’re not big on administration processes, you may not want to hear that freelancing involves a lot of self-management. Yep, you’ll be responsible for all aspects of your business, including finding clients, negotiating contracts, and handling invoicing.

Last but not least, it’s important to know that you’ll have limited resources, because without the endorsement of a Toronto digital marketing agency, you might have to invest in your own tools and software, which can be expensive.

Making the Decision to Join a Marketing Agency

When choosing between joining a digital marketing agency and freelancing, consider your personal and professional goals. If you value stability, teamwork, and a structured environment, an agency might be the right fit. On the other hand, if you crave independence, flexibility, and creative control, freelancing could be more fulfilling.

Ultimately, the decision should align with your lifestyle, financial needs, and long-term career aspirations. Both paths offer unique opportunities for growth and success. Just make sure that you evaluate your priorities and make an informed choice that supports your professional journey.




About Joel Levy 2599 Articles
Editor-In-Chief at Toronto Guardian. Photographer and Writer for Toronto Guardian and Joel Levy Photography