Homegrown Business: Jenny Pool, owner of Happily Ever After Books

Happily Ever After Books is an online bookstore that exclusively sells novels from the romance genre. We got to speak with their owner, Jenny Pool, to find out more about them.

Happily Ever After Books

What is your business called and what does it do?

Happily Ever After Books is a romance-exclusive bookstore.

What made you want to do this work?

I’ve loved books for as long as I can remember, especially ones with love stories.

What problem did you want to solve with the business?

Canada did not have a romance-exclusive bookstore before we opened.

Who are your clientele/demographics?

Canadian romance readers!

How does your business make money? How does it work?

We are a virtual bookstore, with an online store.

Where in Toronto can we find your profession?

We do not have a physical location at this time. It is our hope to open a brick-and-mortar store sometime in the future.

What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.

The best question would be “I haven’t read a lot of romance, so I don’t know where to start. What are some suggestions?”

And my answer: “let’s talk about what you have read, let’s ask you about your favourite tropes, and we’ll go from there”.

What is the best part about what you do? What is the worst part?

The best part is getting to talk to people about romance books. Hands down.

The worst part is lifting the books! Books are heavy!

What is your favourite joke about your own profession?

There aren’t too many jokes about romance booksellers but I did see a funny tweet that said “god created men and then romance books as an apology”

What are your social media channels?

Twitter | Instagram | Facebook | TikTok

PAY IT FORWARD: What is another Toronto business that you love?

Little Ghosts! They are a murder genre bookstore in the city and they have been such good friends to me, and helping me get our name out there!



About Demian Vernieri 626 Articles
Demian is an Argentinian retired musician, avid gamer and editor for the Montréal Guardian, Toronto Guardian, Calgary Guardian and Vancouver Guardian websites.