Canada loves hockey, maple syrup, and fair bets. It seems simple, doesn’t it? But when Soft2Bet decided to enter the Ontario market with its ToonieBet brand, the bet was not on the obvious, but on deep localisation. Instead of a banal translation and a maple leaf on the logo, the decision was made to rebuild the platform for Canadian realities. The platform became a bridge between technology and players’ mentality.
The market here does not forgive mistakes: after the opening of regulation in 2022, the competition has grown avalanche-like. But Soft2Bet seems to have found the right recipe and is increasingly proving to be a favourite among local players. Let’s find out why!
Behaviour of Ontario Bettors
How do you know what’s important to players? You have to observe closely, conduct tests, analyse behaviour. Studies have shown that Ontarians make decisions based on information. They are less likely to make impulsive bets. Hockey is among their main interests, but convenience, access to statistics, odds and the platform’s responsiveness are at the forefront.
Soft2Bet took this into account when developing ToonieBet. Instead of a standard set of features, the platform offers a flexible approach. Users choose between pre-match betting and real-time mode, focus on current data and adapt their actions to changing conditions.
Players in Ontario pay attention to:
- A clear and structured interface, with quick access to the right sections;
- Live streaming available immediately in the platform;
- Odds that change with the game;
- Analytics and statistics that help you make more accurate decisions.
This approach has shaped the structure of ToonieBet, which reflects the playing style of local users.
The Role of UX/UI
Tired of cluttered menus and “where’s the bet button”? Well, ToonieBet took care of that in advance. Soft2Bet team as a result of long work on the structure made the interface intuitive and as clear as possible
Menus are built logically, visual anchors are recognisable, and hints appear when you really need them. All this became possible thanks to integration with MEGA (Motivational Engineering Gaming Application) framework, Soft2Bet’s own development. It was MEGA that made it possible to make the interface flexible, personalised and, most importantly, native to the Canadian user.
Canadian-Style Loyalty
What makes a player loyal? No, not the promise of golden mountains. It’s the feeling that the platform hears him. And Soft2Bet knows how to listen. Loyalty programs in ToonieBet are not about points for the sake of points. It’s about “bonus for your favourite team”, “gift for a playoff match” and “perks for a local forecast”.
Each offer is shaped based on the behaviour of a specific user. Canadian symbols, tournaments with local heroes, promotions in honor of big matches are all fine-tuning trust.
Real-time betting
In a world where everything can change in 15 seconds, score, pace, emotions, betting should be just as fast. Soft2Bet has foreseen this: ToonieBet has implemented a system where technology works proactively.
Here’s what the player gets due to it:
- Access to official feeds: information comes with minimal delay, straight from the source.
- Dynamic odds: lines are updated in real time, adjusting to the course of the match.
- Interactive analytics: visual data, charts and tips to help you make decisions at the moment.
- Over 85,000 live events every month: hockey, basketball, tennis and even cricket if you’re a fan.
- One-click live streaming: everything is inside the platform, without unnecessary tabs and switches.
Such infrastructure from Soft2Bet makes betting not just a bet, but an informed choice. There is only one thing left for the player to enjoy the game.
What Soft2Bet is doing goes beyond “making another platform”. It’s a technology ecosystem customised for a specific region. Apps for Apple and Google? Check. Canadian symbols and a recognisable style? Absolutely. Partnership with the Ottawa Senators? Yes.
Every element of ToonieBet from the icon to the withdrawal method is carefully selected and tested. And yes, it’s all built on data that the Soft2Bet team collects and analyses on a monthly basis.
Conclusion
ToonieBet has become more than just a new sportsbook on the list. It’s a case study of how you can launch a product in a highly competitive environment and still find your audience. How? By listening to players, adapting to the market and investing in UX and gamification for the sake of quality and deep user engagement.
Soft2Bet has proven: the approach where technology goes hand in hand with localisation works. And if anyone else thinks that the Canadian market can be conquered by a template platform, it’s time to take a look at ToonieBet and rethink the strategy.
