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	<title>brand Archives - Toronto Guardian</title>
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	<title>brand Archives - Toronto Guardian</title>
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		<title>Homegrown Business: Manos Petrellis, Founder &#038; CEO of PÁMECARE</title>
		<link>https://torontoguardian.com/2022/07/toronto-business-pamecare/</link>
		
		<dc:creator><![CDATA[Sofia Touboul]]></dc:creator>
		<pubDate>Mon, 18 Jul 2022 07:33:45 +0000</pubDate>
				<category><![CDATA[Businesses]]></category>
		<category><![CDATA[The City]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[founder]]></category>
		<category><![CDATA[Manos Petrellis]]></category>
		<category><![CDATA[PÁMECARE]]></category>
		<category><![CDATA[sanitizer]]></category>
		<category><![CDATA[sustainable]]></category>
		<guid isPermaLink="false">https://torontoguardian.com/?p=95436</guid>

					<description><![CDATA[<p>PÁMECARE is a Canadian, sustainable and premium hand/surface sanitizer brand. We spoke with Founder and CEO, Manos Petrellis, to find <a class="mh-excerpt-more" href="https://torontoguardian.com/2022/07/toronto-business-pamecare/" title="Homegrown Business: Manos Petrellis, Founder &#038; CEO of PÁMECARE">[...]</a></p>
<p>The post <a href="https://torontoguardian.com/2022/07/toronto-business-pamecare/">Homegrown Business: Manos Petrellis, Founder &#038; CEO of PÁMECARE</a> appeared first on <a href="https://torontoguardian.com">Toronto Guardian</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>PÁMECARE is a Canadian, sustainable and premium hand/surface sanitizer brand. We spoke with Founder and CEO, Manos Petrellis, to find out more about them.</p>
<p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-95437" src="https://torontoguardian.com/wp-content/uploads/2022/06/unnamed.png" alt="PÁMECARE" width="678" height="448" srcset="https://torontoguardian.com/wp-content/uploads/2022/06/unnamed.png 678w, https://torontoguardian.com/wp-content/uploads/2022/06/unnamed-300x198.png 300w, https://torontoguardian.com/wp-content/uploads/2022/06/unnamed-577x381.png 577w" sizes="(max-width: 678px) 100vw, 678px" /></p>
<p><strong>What is your business called and what does it do?</strong></p>
<p>PÁMECARE ® is all about elevating personal care through sustainable products. Our hand sanitizers are only made of premium ingredients, that have been carefully formulated through extensive scientific research to keep your hands protected, moisturized, non-tacky, and smelling great!</p>
<p>Other than premium ingredients, what really sets PÁMECARE ® apart is its unique scents! PÁMECARE ® is currently available in 8 unique fine fragrance scents that match different personalities. Go ahead, indulge your senses and express your personality freely!</p>
<p><strong>What made you want to do this work?</strong></p>
<p>I am very passionate about cleaning in general using various products &amp; solutions. Having been in the commercial cleaning business for over 20 years, I was inspired one day to share this passion with everyone.</p>
<p><strong>What problem did you want to solve with the business?</strong></p>
<p>Over the past 20 years, I’ve been using hand sanitizers almost daily in the field of work in my commercial cleaning business. Having tried hundreds of different brands, I noticed that they all had one thing in common. An unpleasant experience. Be it the bad smell, the tackiness, or the harshness.</p>
<p>I then questioned myself, &#8220;why does applying hand sanitizer always have to be such an unpleasant experience?&#8221; And that&#8217;s when I decided to launch PÁMECARE®, in 2019, a premium line of moisturizing hand sanitizers that&#8217;s here to change the way people experience hand sanitizers!</p>
<p>The only premium line of moisturizing Hand Sanitizer that understands your needs.</p>
<p>Proudly manufactured in Canada, PÁMECARE ® has been carefully formulated based on your needs. Backed by extensive scientific research, we know you’re going to fall in love with it from the first rub.</p>
<p><strong>Who are your clientele/demographics?</strong></p>
<p>We offer sustainable luxury products to conscious customers and cater to the ever-growing demand for quality and self-care. The majority of our demographics are women, but a good share is also from men.</p>
<p><strong>How does your business make money? How does it work?</strong></p>
<p>We currently sell on our <a href="http://www.pame.care" target="_blank" rel="noopener">e-commerce platform</a>. We are also in talks with retail and wholesale for presence.</p>
<p><strong>Where in Toronto can we find your profession?</strong></p>
<p>Imitations you can find everywhere, the original only at <a href="http://www.pame.care" target="_blank" rel="noopener">www.pame.care</a></p>
<p><strong>What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.</strong></p>
<p>One of the common questions the industry gets is geared towards quality ingredients. A question might ask, “What makes your hand sanitizer better than anyone else’s?”</p>
<p>PÁMECARE ® is all premium and contains 10x the amount of moisturizing ingredients as compared to ordinary hand sanitizers, offering you a much superior experience.</p>
<p><img decoding="async" class="alignnone size-full wp-image-95438" src="https://torontoguardian.com/wp-content/uploads/2022/06/image2-2.jpg" alt="PÁMECARE" width="678" height="473" srcset="https://torontoguardian.com/wp-content/uploads/2022/06/image2-2.jpg 678w, https://torontoguardian.com/wp-content/uploads/2022/06/image2-2-300x209.jpg 300w, https://torontoguardian.com/wp-content/uploads/2022/06/image2-2-546x381.jpg 546w" sizes="(max-width: 678px) 100vw, 678px" /></p>
<p><strong>What is the best part about what you do? What is the worst part?</strong></p>
<p>Love creating new formulations that people will love. The worst part is that we cannot create products fast enough because of the pandemic.</p>
<p><strong>What is your favourite joke about your own profession?</strong></p>
<p>That there are so many bad sanitizers out there.</p>
<p><strong>What are your social media channels?</strong></p>
<p>You can find us on a number of channels:</p>
<p><a href="https://www.instagram.com/pame.care/" target="_blank" rel="noopener">Instagram</a> | <a href="https://www.facebook.com/pame.care" target="_blank" rel="noopener">Facebook</a> | <a href="https://twitter.com/pamecare" target="_blank" rel="noopener">Twitter</a> | <a href="https://www.youtube.com/channel/UCORfOhFEiAaktREYPzxgzqg" target="_blank" rel="noopener">YouTube</a> | <a href="https://www.tiktok.com/@pamecare" target="_blank" rel="noopener">TikTok</a> | <a href="https://www.pinterest.ca/pamecare/_created/" target="_blank" rel="noopener">Pinterest</a></p>
<p><strong>PAY IT FORWARD: What is another Toronto business that you love?</strong></p>
<p>There are so many out there and it’s hard to choose, but I really like what <a href="http://www.drinkjuiceco.com" target="_blank" rel="noopener">Drink Juice Co.</a> is doing.</p>
<p>&nbsp;</p>
<p>***</p>
<p><strong>Bonus: My personal review</strong></p>
<p>I had the opportunity to test PÁMECARE ® products and it’s already been a month since I use their products daily.</p>
<p>Since the beginning of the pandemic, hand sanitizers are essential to our health and we use them multiple times on a daily basis. As I have sensitive skin, hand sanitizers are often irritating and they leave me almost always with dry skin.</p>
<p><img decoding="async" class="alignnone size-full wp-image-95440" src="https://torontoguardian.com/wp-content/uploads/2022/06/Untitled.jpg" alt="PÁMECARE" width="678" height="484" srcset="https://torontoguardian.com/wp-content/uploads/2022/06/Untitled.jpg 678w, https://torontoguardian.com/wp-content/uploads/2022/06/Untitled-300x214.jpg 300w, https://torontoguardian.com/wp-content/uploads/2022/06/Untitled-534x381.jpg 534w" sizes="(max-width: 678px) 100vw, 678px" /></p>
<p><span style="text-decoration: underline;">Why is PÁMECARE® different than the other brands?</span></p>
<p>It is the first time that I see hand sanitizers that are that moisturizing!!</p>
<p>PÁMECARE® uses hydrating agents such as Aloe Vera, Glycerin, Castor oil and Vitamin E (such good ingredients!) in their hand sanitizers and it shows !</p>
<p>After using PÁMECARE® products, my hands don’t feel dry and they smell good!</p>
<p>I have tried different formulas but I have to say that the Premium hand sanitizer “Golden Amber” is my favourite! In addition to disinfecting and moisturizing my hands, it leaves them with an elegant fragrance smell that I love.</p>
<p>During this month, I also have been sick and I have been disinfecting my house with the Sanitizer Spray that leaves a great lavender smell.</p>
<p>Their products are good quality and very easy to carry everywhere.</p>
<p>Do I recommend PÁMECARE®?</p>
<p>Yes! I definitely recommend their products and I will keep using them in the future.</p>
<p>The post <a href="https://torontoguardian.com/2022/07/toronto-business-pamecare/">Homegrown Business: Manos Petrellis, Founder &#038; CEO of PÁMECARE</a> appeared first on <a href="https://torontoguardian.com">Toronto Guardian</a>.</p>
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		<title>Homegrown Business : Anthony Ciavirella, co-founder of MANMADE</title>
		<link>https://torontoguardian.com/2022/05/toronto-business-manmade-anthony-ciavirella/</link>
		
		<dc:creator><![CDATA[Sofia Touboul]]></dc:creator>
		<pubDate>Mon, 16 May 2022 07:33:42 +0000</pubDate>
				<category><![CDATA[Businesses]]></category>
		<category><![CDATA[The City]]></category>
		<category><![CDATA[Anthony Ciavirella]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[co-founded]]></category>
		<category><![CDATA[man]]></category>
		<category><![CDATA[MANMADE]]></category>
		<category><![CDATA[Philip Santagata]]></category>
		<category><![CDATA[Robert Marzin]]></category>
		<category><![CDATA[Roberto "Berto" Rebelo]]></category>
		<category><![CDATA[underwear]]></category>
		<guid isPermaLink="false">https://torontoguardian.com/?p=93890</guid>

					<description><![CDATA[<p>MANMADE is a self-care brand designed by and for men that puts practicality and quality forward. This brand was created <a class="mh-excerpt-more" href="https://torontoguardian.com/2022/05/toronto-business-manmade-anthony-ciavirella/" title="Homegrown Business : Anthony Ciavirella, co-founder of MANMADE">[...]</a></p>
<p>The post <a href="https://torontoguardian.com/2022/05/toronto-business-manmade-anthony-ciavirella/">Homegrown Business : Anthony Ciavirella, co-founder of MANMADE</a> appeared first on <a href="https://torontoguardian.com">Toronto Guardian</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>MANMADE is a self-care brand designed by and for men that puts practicality and quality forward. This brand was created by 4 best friends with a finance career background having the same underwear problems. They decided that they had to find a solution for these bad underwear days that can help every man and launched their own brand. We spoke with Anthony Ciavirella who co-founded MANMADE with Philip Santagata, Robert Marzin, and Roberto &#8220;Berto&#8221; Rebelo to find out more about them.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-93891" src="https://torontoguardian.com/wp-content/uploads/2022/03/f_kzn3nh7a1.jpeg" alt="MANMADE" width="678" height="426" srcset="https://torontoguardian.com/wp-content/uploads/2022/03/f_kzn3nh7a1.jpeg 678w, https://torontoguardian.com/wp-content/uploads/2022/03/f_kzn3nh7a1-300x188.jpeg 300w, https://torontoguardian.com/wp-content/uploads/2022/03/f_kzn3nh7a1-606x381.jpeg 606w" sizes="auto, (max-width: 678px) 100vw, 678px" /></p>
<p><strong>What is your business called and what does it do?</strong></p>
<p>Manmade &#8211; We support a man&#8217;s wellness by strengthening their foundation. We sell men&#8217;s self-care products. Our staple product is The Boxer Brief (made with modal fabric).</p>
<p>We also sell The Low Cut and The Crew socks (made with combed/twisted cotton) 2 more products in the making. Not all products will be apparel.</p>
<p><strong>What made you want to do this work?</strong></p>
<p>A lack of self-care products for men. We&#8217;re four founders who disliked our underwear and other day-to-day men&#8217;s products. We knew we could make it better.</p>
<p><strong>What problem did you want to solve with the business?</strong></p>
<p>There&#8217;s a lot of noise around men&#8217;s self-care products. We strive to simplify it and make it better. We focus on function and not fast fashion.</p>
<p>We go an inch deep per product but a mile wide with product assortment.</p>
<p>We want to provide men with the quality essentials they need without the BS they don&#8217;t by doing the research for them and creating products that are good for their body and their mind.</p>
<p>With Manmade you understand what you&#8217;re using and why you&#8217;re using it. A true wellness brand for men.</p>
<p><strong>Who are your clientele/demographics?</strong></p>
<p>Men. But we see a target audience of men between the ages of 30 &#8211; 50 who truly enjoy our brand.</p>
<p><strong>How does your business make money? How does it work?</strong></p>
<p>We are a direct-to-consumer online men&#8217;s essentials brand.</p>
<p>You can purchase on our website using a credit card and for secondary purchases, we built &#8221; The Manmade Concierge Texting Service&#8221; where exisitng customers can be serviced and re-order via text message their Manmade products.</p>
<p><strong>Where in Toronto can we find your profession?</strong></p>
<p>100% online.</p>
<figure id="attachment_93893" aria-describedby="caption-attachment-93893" style="width: 678px" class="wp-caption alignnone"><img loading="lazy" decoding="async" class="wp-image-93893 size-full" src="https://torontoguardian.com/wp-content/uploads/2022/03/f_kzn3nh7d2.jpeg" alt="MANMADE" width="678" height="484" srcset="https://torontoguardian.com/wp-content/uploads/2022/03/f_kzn3nh7d2.jpeg 678w, https://torontoguardian.com/wp-content/uploads/2022/03/f_kzn3nh7d2-300x214.jpeg 300w, https://torontoguardian.com/wp-content/uploads/2022/03/f_kzn3nh7d2-534x381.jpeg 534w" sizes="auto, (max-width: 678px) 100vw, 678px" /><figcaption id="caption-attachment-93893" class="wp-caption-text">Co-Founders: Philip Santagata, Robert Marzin, Roberto Rebelo (aka Berto) and Anthony Ciavirella</figcaption></figure>
<p><strong>What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.</strong></p>
<p>What makes your products (underwear &amp; socks) different? We use premium quality fabrics. We design our products to fit the everyday man comfortably and be the most hygenic possible.</p>
<p>We use 0% polyester in our garments. Comparable to other products like ours on the market we are the most reasonably priced. We achieve that by keeping it simple in production (minimal colour and styles, SKUs etc) and passing down the savings to our customers.</p>
<p>We try to stay as close as possible to our customers through our customer service and &#8221; The Manmade Concierge Texting Service&#8221; where existing customers can be serviced and re-order via text message.</p>
<p><strong>What is the best part about what you do? What is the worst part?</strong></p>
<p>Best part is hearing how our customers love our products and brand.</p>
<p>Worst part is that there are not enough hours in a day.</p>
<p><strong>What is your favourite joke about your own profession?</strong></p>
<p>Your family jewels deserve to feel like royalty. You can see on our TikTok page all the funny puns we use when talking about men&#8217;s b@lls.</p>
<p><strong>What are your social media channels?</strong></p>
<p><a href="https://www.instagram.com/manmade.official/" target="_blank" rel="noopener">Instagram</a> | <a href="https://www.tiktok.com/@manmade.official" target="_blank" rel="noopener">TikTok</a></p>
<p>Linkedin profiles:</p>
<p><a href="https://www.linkedin.com/company/manmadeofficial" target="_blank" rel="noopener">Company</a> | <a href="https://www.linkedin.com/in/philip-santagata-237898105/" target="_blank" rel="noopener">Philip Santagata</a> | <a href="https://www.linkedin.com/in/robert-m-3525b81b/" target="_blank" rel="noopener">Robert Marzin</a> | <a href="https://www.linkedin.com/in/robertorebelo123/" target="_blank" rel="noopener">Roberto Rebelo</a> (aka Berto) | Myself (<a href="https://www.linkedin.com/in/anthony-ciavirella-a6621835/" target="_blank" rel="noopener">Anthony Ciavirella</a>)</p>
<p><strong>PAY IT FORWARD: What is another business that you love?</strong></p>
<p>Mid-Day Squares</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a href="https://torontoguardian.com/2022/05/toronto-business-manmade-anthony-ciavirella/">Homegrown Business : Anthony Ciavirella, co-founder of MANMADE</a> appeared first on <a href="https://torontoguardian.com">Toronto Guardian</a>.</p>
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		<title>Homegrown Business: KARE by the owner, Edilka Anderson</title>
		<link>https://torontoguardian.com/2022/02/toronto-business-kare-toronto/</link>
		
		<dc:creator><![CDATA[Demian Vernieri]]></dc:creator>
		<pubDate>Mon, 28 Feb 2022 08:00:26 +0000</pubDate>
				<category><![CDATA[Businesses]]></category>
		<category><![CDATA[The City]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Edilka Anderson]]></category>
		<category><![CDATA[furnishing]]></category>
		<category><![CDATA[KARE]]></category>
		<guid isPermaLink="false">https://torontoguardian.com/?p=92925</guid>

					<description><![CDATA[<p>KARE Toronto was the first franchise in North America for the German furnishings and interior design company. We spoke with <a class="mh-excerpt-more" href="https://torontoguardian.com/2022/02/toronto-business-kare-toronto/" title="Homegrown Business: KARE by the owner, Edilka Anderson">[...]</a></p>
<p>The post <a href="https://torontoguardian.com/2022/02/toronto-business-kare-toronto/">Homegrown Business: KARE by the owner, Edilka Anderson</a> appeared first on <a href="https://torontoguardian.com">Toronto Guardian</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>KARE Toronto was the first franchise in North America for the German furnishings and interior design company. We spoke with Edilka Anderson, Owner, to find out more about them.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-92927" src="https://torontoguardian.com/wp-content/uploads/2022/01/678.jpeg" alt="KARE" width="678" height="1016" srcset="https://torontoguardian.com/wp-content/uploads/2022/01/678.jpeg 678w, https://torontoguardian.com/wp-content/uploads/2022/01/678-200x300.jpeg 200w, https://torontoguardian.com/wp-content/uploads/2022/01/678-254x381.jpeg 254w" sizes="auto, (max-width: 678px) 100vw, 678px" /></p>
<p><strong>What is your business called and what does it do?</strong></p>
<p>The KARE brand symbolizes furnishing ideas that are unique and always full of imagination. Since 1981 the German company has been surprising its fans worldwide with an incomparable variety of new furniture, lighting and accessories, all expressing an intense passion for design.</p>
<p>KARE Toronto is the first North American franchise out of 100 stores, offering a tremendous selection of bold designs and interior design services. In the past few years, KARE has also opened franchises in Vancouver, Los Angeles and Miami.</p>
<p><strong>What made you want to do this work?</strong></p>
<p>I have always had an itch for design and working in the creative world, but it wasn’t until 4 years ago that I decided to leave the corporate world behind to pursue my dreams. Choosing KARE Toronto was one of the easiest decisions I have had to make. Having already started a Staging and Design business, when the opportunity arose to acquire the KARE Toronto franchise I knew this would allow me the opportunity to not only provide a service but also provide the products. Overall, I knew these two businesses were complimentary of one another and would allow for a more seamless experience for my clients.</p>
<p><strong>What problem did you want to solve with the business?</strong></p>
<p>As a stager and decorator, I noticed a lack of selection and “wow factor” as I was shopping for my clients. With interior design becoming such a relevant part of our everyday lives and our productivity I wanted to provide people with a selection of home furnishings they have never seen before and KARE does just that. KARE has something for every style and really allows people to showcase their personality within their homes or businesses, unlike the traditional North American style we are so used to seeing.</p>
<p><strong>Who are your clientele/demographics?</strong></p>
<p>Our products are designed for residential or commercial use which is why we often work with design professionals on their projects. Typically our clients are newly-wed couples shopping for their first home or empty-nesters looking to refresh their home and make it more functional.</p>
<p><strong>How does your business make money? How does it work?</strong></p>
<p>KARE makes money by selling our German-designed products in-store and online. We also offer in-house design services for those who need guidance in bringing their dream space to life.</p>
<p><strong>Where in the city can we find your profession?</strong></p>
<p>You can find our showroom right in downtown Oakville at 225 Lakeshore Road East, L6J 1H7 and of course, you can visit our website to view our complete range of products.</p>
<p><strong>What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.</strong></p>
<p>What makes KARE different from all the other furniture brands?</p>
<p>KARE is different because it&#8217;s a lifestyle brand that isn&#8217;t afraid of out-of-the-box designs. We offer very unique pieces that can give customers a way to express their personalities.</p>
<p>What makes the KARE brand different from your competitors?</p>
<p>KARE stands on its own with its uniqueness and creative designs. KARE is a lifestyle brand that allows our clients the opportunity to bring personality into their spaces.</p>
<p><strong>What is the best part about what you do? What is the worst part?</strong></p>
<p>I thrive on using and expanding my creativity to create visually exciting spaces and environments that leave lasting impressions. I love playing with colours, textures and statement pieces to transform a blank canvas into something spectacular.</p>
<p><strong>What is your favourite joke about your own profession?</strong></p>
<p>It’s not so much a joke but a lot of people assume designers spend all day fluffing cushions and making these pretty, where in reality it is not always so glamorous.</p>
<p><strong>Where can we follow you?</strong></p>
<p>You can follow us on <a href="https://www.instagram.com/karetoronto/" target="_blank" rel="noopener">Instagram</a>, <a href="https://www.facebook.com/karetoronto" target="_blank" rel="noopener">Facebook</a>, <a href="https://www.pinterest.ca/karedesigntoronto/_created/" target="_blank" rel="noopener">Pinterest</a> and our <a href="https://www.kare-toronto.com/blog" target="_blank" rel="noopener">Blog</a>.</p>
<p><strong>PAY IT FORWARD: What is another local business that you love?</strong></p>
<p>Being new in the Oakville community, one of my favourite local furniture stores is Accent For Living.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a href="https://torontoguardian.com/2022/02/toronto-business-kare-toronto/">Homegrown Business: KARE by the owner, Edilka Anderson</a> appeared first on <a href="https://torontoguardian.com">Toronto Guardian</a>.</p>
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