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	<title>Manulife Centre Archives - Toronto Guardian</title>
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		<title>Over the Rainbow and on to the next step! Iconic Canadian store moving after four decades</title>
		<link>https://torontoguardian.com/2017/05/over-the-rainbow-toronto/</link>
		
		<dc:creator><![CDATA[Daanish Rehman]]></dc:creator>
		<pubDate>Tue, 09 May 2017 14:50:30 +0000</pubDate>
				<category><![CDATA[Businesses]]></category>
		<category><![CDATA[Community & Culture]]></category>
		<category><![CDATA[The City]]></category>
		<category><![CDATA[Manulife Centre]]></category>
		<category><![CDATA[otr]]></category>
		<category><![CDATA[over the rainbow]]></category>
		<category><![CDATA[yorkville]]></category>
		<guid isPermaLink="false">https://torontoguardian.com/?p=20167</guid>

					<description><![CDATA[<p>The iconic Over the Rainbow store is moving from its 101 Yorkville Avenue location to a brand new spot at <a class="mh-excerpt-more" href="https://torontoguardian.com/2017/05/over-the-rainbow-toronto/" title="Over the Rainbow and on to the next step! Iconic Canadian store moving after four decades">[...]</a></p>
<p>The post <a href="https://torontoguardian.com/2017/05/over-the-rainbow-toronto/">Over the Rainbow and on to the next step! Iconic Canadian store moving after four decades</a> appeared first on <a href="https://torontoguardian.com">Toronto Guardian</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The iconic <em>Over the Rainbow</em> store is moving from its 101 Yorkville Avenue location to a brand new spot at Bay and Bloor&#8217;s landmark location, the Manulife Centre, after having been at its current location for over 40 years. <em>Over the Rainbow</em> has been recognized as Canada&#8217;s largest independent speciality store for premium denim.</p>
<p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-20168" src="https://torontoguardian.com/wp-content/uploads/2017/05/OvertheRainbow_grande.jpg" alt="Canadian Icon moves location" width="678" height="451" srcset="https://torontoguardian.com/wp-content/uploads/2017/05/OvertheRainbow_grande.jpg 678w, https://torontoguardian.com/wp-content/uploads/2017/05/OvertheRainbow_grande-300x200.jpg 300w, https://torontoguardian.com/wp-content/uploads/2017/05/OvertheRainbow_grande-573x381.jpg 573w" sizes="(max-width: 678px) 100vw, 678px" /></p>
<p>&#8220;This new store has been in the making for many years! We are so excited to finally reveal our plans, and we can&#8217;t wait to deliver a bigger, modern space for our customers, in what we view to be a crown jewel of a building in the Bloor-Yorkville area.  We believe the dynamic redevelopment plans to Manulife Centre complement our store&#8217;s vision for the future,&#8221; says Joel Carman, the founder of the store.</p>
<p>They look to open in Fall of 2018 in a brand new 6500 SQ. ft. location. This location is said to be 40% larger than the previous location and will have free parking, according to Daniel Carman, son of the founder.</p>
<p>Joel continued, &#8220;We believe the new store will be a home run for our customers while allowing us to deliver the same comfortable and friendly experience that comes with shopping at Over the Rainbow! It&#8217;s an exciting time for our family business!&#8221;</p>
<p><img decoding="async" class="alignnone size-full wp-image-20226" src="https://torontoguardian.com/wp-content/uploads/2017/05/C-6lFjDXYAAlNLM.jpg" alt="Over the rainbow" width="678" height="424" srcset="https://torontoguardian.com/wp-content/uploads/2017/05/C-6lFjDXYAAlNLM.jpg 678w, https://torontoguardian.com/wp-content/uploads/2017/05/C-6lFjDXYAAlNLM-300x188.jpg 300w, https://torontoguardian.com/wp-content/uploads/2017/05/C-6lFjDXYAAlNLM-609x381.jpg 609w" sizes="(max-width: 678px) 100vw, 678px" /></p>
<p>Daniel Carman says he doesn&#8217;t feel nervous about the move. He explains that while this is a major change, the essence of Over the Rainbow that has made it into the icon that it is, will always be there.</p>
<p>The new store will be designed by Giannone Petricone Associates Inc., an award-winning architectural firm. The firm is headed by Ralph Giannone, one of 12 leading design professionals apart of the City of Toronto&#8217;s Design Review Panel that gives independent advice to city planners about urban developments.</p>
<p>The old location is part of a new development that will modernize the 101 Yorkville plot. 35,000 Sq. Ft. of retail will be on the site upon completion.</p>
<p>If you&#8217;d like to know more about Over the Rainbow, check out this article we wrote a while back, interviewing Daniel Carman.</p>
<p><a href="https://torontoguardian.com/2012/11/over-the-rainbow-yorkville/" target="_blank" rel="noopener noreferrer">Daniel Carman&#8217;s Article</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a href="https://torontoguardian.com/2017/05/over-the-rainbow-toronto/">Over the Rainbow and on to the next step! Iconic Canadian store moving after four decades</a> appeared first on <a href="https://torontoguardian.com">Toronto Guardian</a>.</p>
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